Automation and (thus) market
economy equalised the same products from different
producers in terms of: price, quality, selling place (the internet).
The competition shifts to 'promotion' alone.
At the other hand, also consumers grow in these times. They get better
informed; they decide and comprehend faster and faster. Like we live
faster now than a century ago. So if corporations do not walk their
talk, consumers will go the competitor. Just by a mouse click.
Therefore corporations more and more tell and also do things their
customers can identify with. And in doing so, the market competition
cumulative shifts towards "doing good".Good sells better for the
majority of mankind. (Read also: we want to see a happy end at the
movies.)
Within this group of early adapting corporations the innovative ones
will go even further. To boldly market where no marketeer has gone
before -
| * |
Public/Private partnerships in order to raise developing countries - and of course opening new markets |
| * |
Sponsoring the quest for New Energy |
| * |
Facilitating peace talks for instance between the Israelis and Palestinians |
| * |
Funding research in general, more than the present |
| * |
And funding research about 'out of the ordinary' like 2012 etc etc. |
Their markets expect and later on demand this...
Once this flywheel really starts, it is unstoppable. Like classic
consuming/producing was unstoppable from the beginning of the 20th
century up to the present. People / consumers / individuals have the
power, the Internet and day-by-day consuming are their tools. Where
does this lead to?
I don't know. My activities aim at tech submissive to flesh, fighting the contrary and for spirituality I lean over to Teilhard de Chardin.
Like homo sapiens and homo neanderthalensis stand upon the shoulders of homo erectus, us postmodern man have shoulders too.
Onto our next stage of evolution!
Richard Reekers, initiator ETLD/NewDay.nl
ETLD/NewDay.nl 1996 -
online 1999 - 2008
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"So much for Theory,
take me to applied practice."
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